Campaign planning and advertising concepts

How to get the message to the right people and at the right time? what are the meeting points where the target audience is reached cost-effectively and in a way that appeals to the target group? Planning campaign concepts and a multi-channel campaign plan ensure successful marketing.

It is easy to plan any commercial measures under a strong brand or a well-thought-out concept, however, actual concept planning is not always needed when the company, product or service already has a goal and milestones in mind. 

A strong brand can pursue set goals with campaigns that appeal to the desired target groups, with a suitable idea and campaign plan, as well as high-quality implementation and media solutions, Star Media help you increase your sales, our implementations vary according to your needs, from the production of individual advertising materials to multi-channel campaigns and up to extensive campaign concepts.

Effective campaign planning

An inventive and well-planned campaign is an effective way to arouse the target group and effectively achieve the goals set by the marketer, often with a campaign, you want to speed up sales, get contacts and thereby new customers, that’s why it’s essential for us in campaign planning, in addition to fresh and distinctive ideas, to know the target audience, media usage and purchasing behavior. 

A well-planned campaign attracts the attention of the target group, increases customer awareness of the product or service, boosts sales, and builds brand image at the same time.

Outbound campaign planning:  Campaigns guarantee that the target group is awakened and interest is generated quickly.

Inbound marketing planning :  With inbound marketing methods, we ensure that you are found when services are searched for or compared.

Whether the campaign is implemented in digital, social or more traditional media, we do it in such a way that results are generated. We always start campaign planning by defining goals and metrics. We ensure the effectiveness of the campaign by choosing the most effective messages, media and meeting points, in addition to campaign ideation, our service includes its implementation, monitoring of results and further development of the campaign, as well as real-time reporting on the progress of the campaign.

Our services related to campaign planning

• Target group definition
• Definition of purchasing behavior
• Media and channel planning
• Digital marketing
• Content production
• Promotional sites and landing sites
• Advertising material production
• Analytics and lead identification
• Marketing automation
• Lead management models

Advertising concept design creates a unified whole

A clear and striking advertising concept supports the brand of the product or service, acting as a guide for all measures the concept takes care of continuity and recognizability, the concept makes the marketer’s job easier and saves time and money, when you don’t have to reinvent the wheel for each activation procedure.

The advertising concept insightfully encapsulates the core of the customer promise and is visible in a uniform, recognizable way both visually, communicatively and functionally, the important thing is that the concept is clear, its goals are precisely defined and the functionality adapts flexibly to different situations, concept planning is a cost-effective way to do long-term marketing, a good concept is easily replicated in different media and marketing channels, and new material and different measures can be drawn from it, even year after year.

Our services related to advertising conceptual design

• Determining strengths
• Designing messages and slogans
• Design of the image world and visual appearance
• The practical implementation of the concept