Native advertising

Native advertising is a very fast-growing form of advertising., native advertising is an article-like advertising format, the appearance and content of which are in line with the rest of the site’s content.

Most of the time, a native ad consists of an image, a headline and a short introductory text. When you click on the guiding native ad, you go to the advertiser’s own website to read the advertised content.

What is responsive native advertising?

Native advertising brings the advertiser’s content within reach of the consumer as part of existing media. Native advertising is an article-like advertising format, the appearance and content of which are in line with the rest of the site’s content. A native advertisement can be, for example, an article, a video, a study or a reference case. A native ad can appear as part of search results, news feed, content recommendations or other media-specific content listing method. 

Most of the time, a native ad consists of an image, a headline and a short introductory text. Native ads should always be separated from journalistic content with identifiers, which is why you often see the text “Advertisement” or “Commercial cooperation” in connection with native ads. The native ad redirects to the advertiser’s own website, away from the original site to the advertiser’s own content.

10 reasons — Why directive native advertising?

1. High-quality visitor traffic.  An effective way to increase quality traffic to your website. Consumers are directed directly to your own online service after clicking.
2. Cost effective.  At best, Advertising screens are completely free – you only pay for ad clicks.
3. Wide reach.  Native advertising networks have a wide reach. The networks reach all Somalia network users.
4. Effective visitor guidance.  On average, 5–10 times better click rate than in display advertising.
5. Easy to implement. All you need for an ad is a title, a picture and a short introductory text.
6. Measurability.  Native advertising is very measurable and the effectiveness of advertising can be verified. The number and quality of visitors to the online service can be monitored from the site’s own web analytics.
7. Influencing in the right way and a strong memory.  The brand’s memory is twice as strong through native advertising compared to standard display advertising. Consumers often find native advertising more interesting and more useful than traditional banner advertising. You create an image of a brand that helps and satisfies needs – not a money-hungry pushover.
8. Ads are noticed.  25% more views compared to display ads.
9. Media independence and objectivity. The ad appears where it works best.
10. Industry independence. Native advertising is suitable for everyone, regardless of industry.

This is how native advertising works

STEP 1. Interesting content.

To start native advertising, a landing page is built on your website, where you create content that is interesting, entertaining or useful to consumers. A native advertisement can be, for example, an article, a video, a study or a reference case. It is also possible to use the company’s blog in native advertising.

STEP 2. There should be several advertising variations.

A suitable image, a relevant title and a short descriptive text are selected for the native advertisement, which ensure that the advertisement blends into the desired media environment. The more different variations are available, the more native advertising can be optimized towards the desired results. For example, one image can be used with several different titles. When optimizing the campaign towards the best possible results, the weakly performing image and title combinations are taken out of view, and the best performing combinations continue to be visible.

STEP 3. Target group and targeting.

It is good to define the targeted target group. Think about who you want to direct to your content. We use ad networks for targeted native advertising that reach all Somalia network users. According to the targeted target group, we can choose either the best websites or as a target group people who have read about, for example, health and well-being or, for example, travel.

We take care of everything and choose proven practices to achieve the best possible results for your campaign. Often, especially in click-based pricing campaigns, it makes sense to start the campaign on all sites belonging to the network. The system so-called looks for the right target group and starts showing the native ad on pages where there is a positive reaction to the advertisement and leaves the ad out of sites where there is no reaction to it. When paying only for clicks, the so-called you don’t have to pay anything for useless advertising screens, they are in a way free visibility for your company.

STEP 4. Reporting.

At the end of the campaign, we deliver a data-specific report. You can see in the report how many ad impressions and clicks each ad variation has collected. We use tracking links, which allow you to see from your own web analytics (Google Analytics) whether the person has ended up taking the desired actions on your site, how long the person has spent time on your site and how many page downloads they have made. You should always analyze the results of the campaign and use the lessons learned in the following campaigns.