Search Engine Optimization

Search engine optimization is the improvement of natural or organic visibility in search engines. The most important goal of search engine optimization is discoverability, which aims to get more visitors to the website from search engines.

SEO is the improvement of natural or organic visibility in search engines. Search engine optimization aims to get your website as high as possible in the search results without using paid advertising. 

This is done by optimizing the site to match searches made with search words and phrases describing your product or services in the best possible way. 

Search words and search phrases are the terms that people type into the Google search field when looking for information. 

The purpose of SEO optimization is to get more visitors to the website from search engines. Visibility in search engines can also be improved by means of search engine marketing (SEM = Search Engine Marketing). Search engine optimization supports paid keyword advertising very well.

SEO is based on considering both the site’s content and technical implementation. Search engines give top rankings to sites that users like and have quality content to offer. 

The site must also be technically correct and securely built. SEO work is continuous and long-term work. The online service must be planned, implemented and maintained in such a way that search engines can find the service as efficiently as possible and know how to read the content of the site effectively. 

However, the most important thing is user-friendly and genuinely good content, in which important keywords are naturally embedded. The site is not optimized for search engines, but primarily for users. Maintaining this balance is the key to good SEO work.

10 reasons — Why invest in search engine discoverability?

1. Be easy to find.  75% of consumers never go to another page of a search engine. So it is really important to be listed in the top results of the first page.
2. Influence the purchase decision. People find your products, services and brand online. More than 80% of users search for a product on a search engine before making a purchase. You definitely want your product and company to be found at this point.
3. Influence the quality of site visitors.  More real customers will come to your site. Search engine optimization measures generally have a very good ROI, because when the user searches for a product/service, he is already far along the purchasing pipeline.
4. Contribute to the improvement of the user experience.  Search engine optimization does not only bring search engine visibility. At the same time, you develop the site and your services, create the right kind of content and get to know your target group better.
5. Get to know your customers.  Search engine optimization can be used to find out which products and services consumers are most interested in.
6. Develop what you offer.  Through search engine optimization, it is possible to find out areas that are trendy today, that the consumer is looking for, but which are not visible enough on your website or are completely missing.
7. Join the competition.  Your competitors are also investing in search engine optimization, don’t fall in their footsteps.
8. SEO and SEM support each other. When SEO is in order, search engine advertising becomes more effective and affordable, and ads get better visibility.
9. Cost effectiveness.  The results of search engine optimization are long-lasting, so search engine optimization is cost-effective.
10. Persistence is important. SEO work is time-consuming and you often see results only after a long time.

Our services related to search engine optimization

• SEO analysis:  Technical and content analysis of the current situation and action proposals
• SEO technical analysis: Technical analysis of the  current situation and action proposals
• SEO content analysis: Content analysis of the  current situation and action proposals
• Continuous content-based SEO service:  The package includes an initial interview about the starting situation, a situational survey, continuous recommendations for new content and the placement of content, as well as the most important searches that improve organic discoverability (search terms and longtails) taking into account text content.
• Keyword  research, i.e. search behavior analysis
• SEO strategy: The  search engine optimization strategy determines the guidelines and priority areas for measures to improve the company’s online and search engine visibility.
• Search engine optimized content production
• SEO training
• Customized service packages