Facebook advertising

Facebook, Twitter, Instagram, TikTok LinkedIn, YouTube, Pinterest, WhatsApp, Snapchat… Social media offers numerous different opportunities for marketing, communication and customer service. With the help of social media advertising, you can fight against being buried in a sea of ​​people and content and get your own messages visible on the screens of the right people.

Facebook advertising

Facebook is Somalia’s most popular social media channel. Nearly 5 million Somalis already use Facebook. Instagram is the second most popular social media channel in Somalia. Instagram has 1.2million Somalis users. The most important social media channel on the B2B side, on the other hand, is TikTok. TikTok has 2.7 million users in Somalia.

Advertising on Facebook and Instagram is cost-effective, flexible and very targetable. Image and video ads appear in the desired user’s news feed as sponsored publications or Stories ads. 

Nowadays, advertising is almost necessary if you want wider visibility on Facebook, because the organic visibility of status updates on business accounts is severely limited.

10 reasons — Why Facebook advertising?

1. A very popular and accessible channel. Through social media, you can reach the target group several times a day in different situations if you want. Facebook has almost 7 million Somalis users.
2. Facebook has limited the visibility of companies. Free visibility on Facebook does not reach the target group in the same way as before. Advertising is essential.
3. Very good targeting options,  especially for demographics. When properly targeted, advertising feels more personal than traditional banner advertising.
4. Different forms of advertising. Advertising spots can be selected according to the behavior of the target group. Also an effective video advertising channel. Stories advertising, carousel advertising format..
5. Suitable for different needs. The goal of advertising can be to increase reach, the number of video views, the number of conversions or, for example, more participants in your event.
6. Cost-effective click pricing. If you want, Advertising screens are completely free – you only pay for clicks.
7. Scalable and flexible. Advertising can be done with a small or larger budget.
8. Advertising is very measurable. It is possible to measure the effect of advertising right up to conversion.
9. Advertising materials are easy to produce. All you need for an ad is a picture, a title and a short piece of text.
10. Impact on SEO.  Social media also affects your site’s organic search engine visibility (SEO).

Our services related to Facebook advertising

• Campaign planning, implementation, optimization and real-time reporting
• Target group definition and message tips
• Design and production of advertising materials
• Social media strategy
• Customized workshops and trainings