Keyword Advertising 

Search engine marketing or SEM, refers to text advertising in search engines, where ads are targeted based on the keywords searched by the user. Keyword advertising is the most effective and cheapest digital visibility, keyword advertising gives your services or products visibility in the right place and at the right time. A potential customer sees your ad exactly when he himself is actively looking for solutions to his needs. Keyword advertising is the cornerstone of all advertising, which must be in order.

A customer reached so close to a purchase decision is extremely valuable. Keyword advertising and generally advertising on Google (or other search engines such as Bing) is almost always the most cost-effective and sensible way to start advertising. Advertising in search results is always aimed at people who have already shown their interest in the desired topic, the biggest advantage of keyword advertising is the improvement of discoverability. It is important to be visible to the customer exactly when he is looking for information about your services or products. Perhaps you remember from your own Google searches that the information you need is usually found on the first page and it is rare that you even click on the next ones.

This is exactly how the vast majority of internet users work, and that is why your company’s ranking on the first page of search results is of paramount importance. Only a fraction of users even glance at the other page, let alone further to the results, if your goal is to get more visitors to your website, increase your sales, collect leads, get more contacts or get people to come back to your site again and again, keyword advertising, if done correctly, will help you achieve your goals very effectively.

Book a free survey and take Star Media to help you in the world of keyword advertising!

10 Reasons, Why Search Keyword Advertising?

1. Very close to a purchase decision. 70% of the purchase process takes place digitally before the buyer and seller meet. With keyword advertising, you can catch people with a specific need right before they make a purchase decision. 36% use a search engine when making a purchase decision and up to 58% compare products on the internet before making a final purchase decision.
2. Efficiency and precise targeting. The most cost-effective online advertising. Very precisely targetable.
3. Scalable and flexible . Can be done with a small or a bigger budget.
4. Very precisely to be measured. SEM advertising increases sales and its results are significant up to conversion.
5. Faster and easier than search term optimization (SEO ). Ranking on the first page of a search engine is of the utmost importance, as only a fraction of users even move to the second page. With keyword advertising, you can immediately get to the top rankings.
6. Be discoverable! Keyword ads dominate search results pages, especially on mobile devices.
7. Attractiveness of the ad. Keyword ads are often more attractive than organic search results.
8. Better conversion. Visitors who came through search engine ads convert better than visitors who came through organic traffic.
9. An important part of the marketing package. Perfectly complements other marketing measures.
10. Don’t get left behind by your competitors! Your competitors also do search engine advertising and international competition is constantly increasing. 44% have bought products from online stores located abroad.

Pricing for keyword advertising

Keyword advertising scales to meet a wide range of needs, it can be done on a small or large budget and is very cost-effective, as you only pay for the clicks that lead a potential customer to your website. The price of clicks varies depending on the competition situation per word and the placement of the ad. Industry-specific or even word-specific differences can be quite large. In Somalia, click prices are around $0.10–$1.00 per click. The price is also affected by the quality score of the ad and the target page.

If no one clicks, there are no costs – but then the ad hasn’t reached the audience in the right way either. It is worth hiring a professional for help who knows how to search for exactly the right keywords and methods of operation to achieve the best results, optimization is the core of SEM work, and by investing in it, the need for actual media money often decreases. As advertising becomes more effective, click prices decrease.

How does search keyword advertising work in practice?

STEP 1 – Find a reliable partner

When looking for a reliable source for your Google advertising, choose a certified partner – like Star Media. Our Google Partner partnership guarantees good operating methods, service quality and pricing transparency. You can be sure that we use the keywords that work best in your industry.

STEP 2 – Planning

Our expert gets to know your website and your industry, the search volumes in your area, and the information provided by Google about the search behavior of your potential customers. We plan search terms and advertising texts, regional targeting and other settings based on our mapping. 

This is how we create a search keyword advertising campaign targeted at the right audience and meeting your needs. We will start the campaign as soon as the design work is done and we will notify you about the start by email. Our experts take care of setting up, optimizing and reporting the campaign.

STEP 3 – Continuous advertising optimization

Our experts monitor and optimize your campaign to find the best possible keywords, targeting and ad texts. We maximize relevant traffic to your site.

STEP 4 – Real-time reporting

You will receive real-time reporting on the progress of the campaign from us. You can monitor the up-to-date results of your advertising at any time. In addition to this, we offer the possibility of monthly meetings, where we go over the results and possible areas of development with you. Our reporting and invoicing is completely transparent – you always know what you’re paying for.

STEP 5 – Transparent invoicing

Also on the invoice, we always clearly itemize the media budget to be billed to Google (i.e. click costs) and our own share of the service fee. The bill will never exceed the maximum agreed with you. Sometimes it can be even smaller than expected, if there are not enough searches in your industry or region.